Williams Subaru

525 North Howard St. ,
Directions Lansing, MI 48912

  • Sales: (866) 752-9939
  • Service: (866) 447-3074
  • Parts: (866) 536-1559

A Williams AutoWorld Group Member


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise is to be involved with various local partnerships, charities and non-profits organizations. We're grateful for the opportunity to serve and be a part of our community.

Capital Area Humane Society, Potter Park Zoo
Quiet Water Symposium
Spartan Child Development Center, Forest View Elementary
Camp Kesem MSU Chapter
LLS @ Sparrow Hospital, LLS @ Maclaren Hospital

Subaru Love Promise Heart

Love Promise Stories from Williams Subaru

In Awe of Williams Subaru  –  Rachael H

In Awe of Williams Subaru

For the past few months I have been back and forth about what my next vehicle will be. I have been seriously considering a Subaru Outback. Well after receiving the most recent CAHS newsletter and reading an article in it, I now know it will be a Subaru for sure. The reason is the Forester donated to CAHS from your company to help transport shelter animals. The most recent member to join our family was adopted from CAHS and I volunteer there when I can. I love to see companies make generous donations to help animals in need. Without donations like this CAHS wouldn't be around and I wouldn't have met Zena (my now 10 year old lab). So thank you for doing that! I look forward to the day when I buy my Outback from you.

1st Stop, LLS Road trip  –  Christopher J

1st Stop, LLS Road trip

My wife and I have decided to share our gratitude with the retailers participating in the Leukemia & Lymphoma Society's Where Love Meets Hope partnership. We live in Michigan so this was an easy one. Williams Subaru is a beautiful dealership, very clean and modern where I was promptly greeted by Ryan Smith. I apologized that I wouldn't be purchasing a car today and told him my reason for stopping by. He shared a heartfelt story about another customer and their experience with the LLS table and the messages of hope. Ryan showed me where the table was, everyone was very respectful, let me fill out a message of hope and reflect. Everyone needs to understand just this small gesture means so very much to all of the survivors and people currently on their journey. It was my privilege to thank Williams Subaru in person.

Williams Subaru Adopted our Classroom  –  Alaina M

Williams Subaru Adopted our Classroom

Dear Williams Subaru, Thank you so very much for adopting our classroom here at Spartan Child Development Center! This light table has been on our wish list for a very long time, and you made it possible. The light table will give us the opportunity to explore materials we already have in new ways. We are able to use it for looking at x-rays, outlines, tracing, building with see-through blocks and magnets, as well as exploring shapes, and much more! The children have already loved using and exploring the light table, as you can see in some of the pictures we have sent to you. This light table will not only benefit these children, but also many more for years to come. We have been sharing it with some of our other classrooms here at the school as well. We are truly appreciative to your company for thinking of us. We are fortunate to have people like you in our community who care enough about the importance of furthering classroom environments for the education of children. Thank you again for your generosity! We are excited to have this new technology in our classroom! Sincerely, Ms. Alaina & Ms. Jackie