Williams Subaru Frequently Asked Questions
About Williams Subaru
How long has Williams Subaru served the Lansing area?
Williams Subaru has been part of the Lansing community since 1971. We're part of the family-owned Williams AutoWorld group, which has spent more than five decades helping Mid-Michigan drivers shop for vehicles and care for the ones they already own.
Our dealership is located at 525 North Howard Street in Lansing, near US-127 and less than 10 minutes from East Lansing. This central location also makes us convenient for Subaru owners and shoppers from Dewitt to Holt, MI, and beyond.
Why should I choose Subaru Lansing?
Our goal is to provide the resources of a full-service Subaru retailer while maintaining the personal approach that comes with being a locally operated, family-owned business. Our team can help you research vehicles, compare new and pre-owned options, value a trade, explore financing, and keep your Subaru properly maintained after you take it home--and it's all backed by a friendly and experienced team committed to providing a seamless and satisfying experience.
Williams Subaru has served generations of Mid-Michigan drivers for over half a century, so we take a long-term view of our customer relationships. Whether you're shopping for your first Subaru or returning for your next one, you can expect knowledgeable and personalized assistance throughout the process.
How is Williams Subaru involved in the Lansing community?
Community involvement has been part of our Lansing Subaru dealership for decades. Through the Subaru Love Promise and other local efforts, we've supported causes involving education, healthcare, animal welfare, environmental stewardship, and families in need.
Our dealership has participated in Subaru Loves Pets and Subaru Loves Learning initiatives and has partnered with organizations such as Sparrow Herbert-Herman Cancer Center through Subaru Loves to Care. Our team also supports local events and charitable programs throughout the greater Lansing area.
Is Williams Subaru an Eco-Friendly Retailer?
Yes. Williams Subaru has earned Subaru Eco-Friendly Retailer certification by meeting program requirements in the areas of energy efficiency, water conservation, recycling, waste management, and community involvement.
Our facility has taken steps such as using LED lighting, occupancy sensors, programmable thermostats, low-flow plumbing fixtures, and water-efficient landscaping. We also take seriously issues like recycling and the proper disposal of automotive waste such as oil, coolant, batteries, and tires.
Subaru Shopping and Financing
Can Williams Subaru help me find a specific vehicle or configuration?
Yes. Our new Subaru inventory gives you a convenient place to compare available models, trims, colors, features, and powertrains. However, if you have something more specific in mind and don't see it in stock, our Subaru-certified sales staff can also guide you through the custom-ordering process.
What is the difference between a Subaru Certified Pre-Owned vehicle and a regular used vehicle?
Subaru Certified Pre-Owned vehicles must meet additional requirements that don't apply to ordinary used vehicles. They also undergo a comprehensive 152-point inspection and come with a CARFAX® Vehicle History Report. As such, Certified vehicles include advantages that typical used vehicles don't, including factory-backed warranty coverage and additional ownership benefits such as 24/7 Roadside Assistance.
Can I trade in or sell my current vehicle to Williams Subaru?
Yes. You can trade your current vehicle and apply its value toward your next purchase or lease. We're always looking to expand our used inventory offerings. So, if you're not in the market for something new, we can also simply write you a check.
Can I trade a vehicle I still owe money on?
In most cases, yes. We can compare its appraised value with the remaining loan balance. If the car is worth more than you owe, that positive equity can be applied to your next purchase or lease. If the remaining balance is greater than the vehicle's current value, you may still have options for including it in the same transaction.
Can I start the financing process before visiting the dealership?
Yes. Our online finance application lets you provide important information securely from home and get a head start on the process. Once submitted, our finance center can use your application to begin exploring available loan or lease opportunities based on your circumstances. We also have other time-saving online resources that can let you explore payment options, estimate your trade, and more before visiting our dealership.
Subaru Service and Ownership
Why should I service my vehicle with Williams Subaru?
Our service center is staffed by Subaru-certified technicians who receive ongoing training and understand the maintenance requirements, technology, and mechanical systems found throughout the Subaru lineup. They also have access to specialized diagnostic equipment and Genuine Subaru Parts.
We can handle scheduled maintenance such as oil changes, tire rotations, brake inspections, and fluid services, along with diagnostic work and more extensive repairs. Maintaining an ongoing service history with our dealership also makes it easier to keep track of completed work and upcoming maintenance needs.
Does Williams Subaru offer walk-in service?
Yes. Subaru Express Service provides a convenient way for drivers in Okemos, East Lansing, and surrounding communities to address some of the most common maintenance items-like oil changes, tire rotations, and multi-point inspections-without needing an appointment.
For maintenance or repairs that require more time, you can schedule a visit with our service center online. Williams Subaru also offers service financing, giving qualified customers an alternative way to pay for an unexpected service visit.
Why should I use Genuine Subaru Parts?
Genuine Subaru Parts are engineered specifically for Subaru vehicles, helping ensure precise fit, finish, and compatibility. Our technicians use genuine components when servicing Subaru vehicles, and our parts department can also assist owners who prefer to handle certain projects themselves.
In addition, Genuine Subaru Accessories allow owners to add utility or personalization that integrates seamlessly with the vehicle's design and functionality.
Subaru Features and Vehicle Selection
What is Subaru Symmetrical All-Wheel Drive?
Subaru Symmetrical All-Wheel Drive uses a balanced drivetrain layout to distribute power to all four wheels. Unlike systems adapted from primarily front-wheel-drive platforms, most Subaru vehicles are engineered around an all-wheel-drive layout from the beginning.
The system provides continuous traction and can be particularly valuable when Mid-Michigan weather brings rain, slush, or snow. It's one reason Subaru models are well-suited to everything from camping in the summer to wintry Haslett commutes.
What is Subaru EyeSight® Driver Assist Technology?
Subaru EyeSight® uses cameras and other technology to monitor traffic and support the driver in a variety of situations. The suite includes features such as Adaptive Cruise Control, Pre-Collision Braking, and Lane Departure and Sway Warning.
How do I choose between the Subaru Crosstrek, Forester, Outback, and Ascent?
Start with how much passenger and cargo space you need. The Crosstrek provides versatile utility in a smaller package, while the Forester offers a roomier cabin with a boxier, more traditional SUV profile. The Outback combines generous passenger and cargo accommodations with its distinctive wagon-like proportions. For families who need extra seat belts but still want Subaru capability, the three-row Ascent accommodates up to eight occupants.
How can I get more information from Williams Subaru?
Reach out to Williams Subaru to learn more about our vehicle selection, financing opportunities, service center, and community involvement. If you'd like a closer look at our inventory, need Subaru maintenance, or simply prefer to speak with a member of our team in person, we welcome you to visit us in Lansing, MI, at your convenience. It will be our pleasure to assist you.





