The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise is to be involved with various local partnerships, charities and non-profits organizations. We're grateful for the opportunity to serve and be a part of our community.

Capital Area Humane Society, Potter Park Zoo

Quiet Water Symposium

Spartan Child Development Center, Forest View Elementary

Camp Kesem MSU Chapter

LLS @ Sparrow Hospital, LLS @ Maclaren Hospital

Did Williams Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Williams Subaru

Subaru and Williams Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Williams Subaru Loves to Help® - Laura G

The City Rescue Mission provides food, shelter, and hope to hundreds of women, children, and men in Michigan’s capital area. We meet those needs with the faithful and compassionate support of our community, like Williams Subaru. Their gift will offer warmth and comfort to many facing difficult times.

City Rescue Mission of Lansing
Williams Subaru Loves to Help®

Over and Above - Lorie H

In 2018 I purchased a used 2016 Subaru Crosstrek and part of the deal was a hot wheel car of the same model. That was a gift to my grandson who was 4 at the time. That car was his favorite! So he has rubbed off all of the paint from all the times he carried it around. So he is 7 now. All he asked me for his birthday was another Subaru hot wheel. So I emailed Lansing Subaru and Wes Pandoff answered that email right away. They had one in stock. I was leaving NC that week to be at my grandson's birthday. So Wes shipped that toy overnight and made it in time to be opened by a very excited autistic 7 year old. And as usual it was in his hand as he laid his head on his pillow. Wes made this boy's birthday very special. Wes went over and above. Made my day. And I know when I need another car guess where I am going?

Over and Above

No One Deserves This - Anne E

Early in October, a concerned citizen called a county animal control stating that a cat was outside with her front leg caught in a trap. When animal control responded, they discovered a small adult cat dragging her leg, with the trap still attached, down the road. She was crying in pain. The officers immediately brought her to the Capital Area Humane Society, where our medical team was waiting to evaluate her. Once the trap was removed, it left a large gaping wound, down to her tendon. Unfortunately, gangrene had already set in, and her foot could not be saved. In order for her to survive, our veterinary staff needed to amputate her entire front leg. This sweet girl was given the name Kozue, and she made an incredible recovery. It wasn't long before a staff member at CAHS fell in love with this amazing and resilient cat and quickly adopted her. Her new family renamed her Flora and helped nurse her back to health. Flora has brought love and joy to her new family, and they are so grateful to have the opportunity to give a safe and loving home to this miracle kitty.

Capital Area Humane Society
No One Deserves This

Subaru Loves Pets - Julia W

We are overwhelmed by the kindness, generosity, and support from our local Subaru dealer, Williams Subaru. They are genuinely invested in animal welfare and are always looking for ways to support the homeless pets in our community. The love for pets radiates throughout their dealership. When shelter animals stop by for a visit, they are right at home with the wonderful staff who clearly understand the important role pets play in the human experience. Whether they are hosting an adoption event, providing our organization with a vehicle to transport animals to adoption locations, sponsoring our Walk for the Animals and annual gala, or collecting much needed donations for the shelter, we can always count on our local Subaru dealer to be there for the pets in our community. When you hear that "Subaru Loves Pets" you see that in action at Williams Subaru. We are incredibly grateful for all that they do for the Capital Area Humane Society.

Capital Area Humane Society
Subaru Loves Pets

Subaru Loves To Help - Allie W

“For the fourth consecutive year, Subaru and The Leukemia & Lymphoma Society (LLS) delivered blankets, messages of hope and arts and crafts kits to cancer patients and their families in communities across the country. On June 17th, 2022, Williams Subaru of Lansing, Michigan delivered blankets to Sparrow Herbert-Herman Cancer Center as part of the Subaru Loves to Care initiative. Sparrow Hospital relies on the generosity and compassion of our community to provide leading-edge patient care for patients and their families – and Subaru has stepped up to the plate to help Sparrow continue to care for those battling cancer in their community. Over the past three years, through Subaru Loves to Care, the health-focused initiative of the Subaru Love Promise philanthropic platform, LLS and Subaru have reached more than 100,000 patients in nearly 700 hospitals, with the help of 500 Subaru retailers nationwide. At the end of Subaru Loves to Care month in June, participating Subaru retailers will partner with local LLS chapters nationwide delivered more than 43,000 blankets and 9,500 arts and crafts kits, along with messages of hope written by Subaru customers, to those fighting cancer, while children battling disease themselves or accompanying a loved one for treatment will receive arts and craft kit.

Leukemia & Lymphoma Society
Subaru Loves To Help

Williams Subaru Loves to Learn - Steven L

Williams Subaru has generously donated the basics of pencils, markers, whiteboards and more. These essentials aid our students in their learning processes by allowing them to record their thoughts, practice handwriting, and capture the world through their eyes.

Willow Elementary
Williams Subaru Loves to Learn

Subaru Meets Needs in Our Community - Laura G

Once again, Williams Subaru provided warm, weather-proof blankets for guests of the Mission. They also brought warm socks, and these items will be greatly appreciated by guests of the City Rescue Mission of Lansing. In the first 9 months of 2021, over 1,700 women, children, and men found food, shelter, and hope at the City Rescue Mission. We are so grateful for the support from our community members, like Williams Subaru, that enables that to happen every day.

City Rescue Mission of Lansing
Subaru Meets Needs in Our Community

Quiet Adventures 2021 - Gary and Linda D

The Quiet Adventures Symposium promotes an active lifestyle based on outdoor recreation. Presented annually, since 1996, by Lansing’s Quiet Water Society, it brings together paddlers, cyclists, campers, and hikers. In February of 2021, we held our first virtual event with Williams Subaru as not only Show Sponsor but also the sponsor of our Grand Finale. This online event was well attended, and we cannot thank Williams Subaru enough for being a critical part of our success. Williams Subaru and the Quiet Adventures Symposium want to help you “Find Your Next Adventure”. Gary and Linda De Kock Quiet Water Society

Quiet Water Society
Quiet Adventures 2021

Elphaba's Perfect Home - Anne E

Elphaba arrived to the shelter as a stray and was very unhappy. She was matted, had bad knees, and her skin was irritated and uncomfortable from being outside. Elphaba made a few friends at the shelter, but she didn't allow very many people to touch her. Our behavior staff wanted to give her a break from the shelter and sent to a foster home to see if she would warm up in a home environment. Once she left the shelter, her foster mom fell in love and Elphaba became a normal, happy dog! Her foster mom introduced Elphaba to her parents and her fate was sealed. As soon as she was cleared medically, Elphaba was adopted by her foster mom's parents and she has never looked back! Her new owners are "obsessed" with her! She is living a life of luxury and will be heading down south to spend the winter in Florida. Elphaba's foster mom and adoptive family wanted to thank Subaru and the employees at the Capital Area Humane Society for all of their hard work and dedication for every animal that walks through the door!

Elphaba's Perfect Home

Subaru Loves to Help! - Laura G

The City Rescue Mission provides food, shelter, and hope to hundreds of women, children, and men in Michigan’s capital area. We meet those needs with the faithful and compassionate support of our community, like Williams Subaru. Their gift will offer warmth and comfort to many facing difficult times.

City Rescue Mission of Lansing
Subaru Loves to Help!