The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Williams Subaru dedicated locally to the Love Promise?

Our Love Promise is to be involved with various local partnerships, charities and non-profits organizations. We're grateful for the opportunity to serve and be a part of our community.

Capital Area Humane Society, Potter Park Zoo

Quiet Water Symposium

Spartan Child Development Center, Forest View Elementary

Camp Kesem MSU Chapter

LLS @ Sparrow Hospital, LLS @ Maclaren Hospital

Did Williams Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Williams Subaru

Subaru and Williams Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Help! - Laura G

The City Rescue Mission provides food, shelter, and hope to hundreds of women, children, and men in Michigan’s capital area. We meet those needs with the faithful and compassionate support of our community, like Williams Subaru. Their gift will offer warmth and comfort to many facing difficult times.

City Rescue Mission of Lansing
Subaru Loves to Help!

Quiet Adventures - Gary D

Our Main Stage and Show Sponsor, Williams Subaru has brought excitement to the Quiet Adventures Symposium since 2004. By promoting the event and exhibiting front and center, Williams helps pack the floor with all who love outdoor recreation.

Quiet Adventures Symposium
Quiet Adventures

Great Place To Work With!! - Penny P

Williams Subaru is an amazing partner of CAHS. They choose our shelter each year to benefit from the Share the Love campaign, which funds the lifesaving work we do. They also provide a leased Subaru, which allows us to attend adoption and other events in the community. We are so grateful for their support.

Capital Area Humane Society
Great Place To Work With!!

Subaru Supports Literacy Development at SCDC - LIZ L

Spartan Child Development Center is incredibly thankful for the wide variety of science books donated by Subaru Loves Learning. All our preschool classrooms received a set of new books that they were very excited to add to their classroom libraries. These books have beautiful illustrations with a diverse range of topics for children to enjoy. A handful of books were set aside and will be distributed to children and families in March of 2020 during our celebration of National Reading Month!

Spartan Child Development Center
Subaru Supports Literacy Development at SCDC

Williams Subaru brings warmth to cancer patients - Jamie R

On Thursday, July 18th the Michigan Chapter of LLS and Williams Subaru had the pleasure of delivering 80 blankets and 50 arts & craft kits to Sparrow Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Williams Subaru. This incredible act of generosity was warmly received by the Sparrow Hospital staff, Aileen Hansen & Jennifer Komm who were thrilled to distribute these comforting gifts to their patients. Many thanks to everyone at Williams Subaru and Sparrow Hospital, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

The Leukemia & Lymphoma Society
Williams Subaru brings warmth to cancer patients

Lansing Subaru Donates BOOKS! - Amanda D

On September 20th, nine wonderful boxes of books were donated to Corunna High School. We so appreciate all donations of books, but what made this truly special is that the company took time to make sure they were age appropriate and in a genre that is not usually purchased for- scientific. They were also hand-delivered to us by the wonderful employees of Lansing Subaru. Please see the pictures of our students receiving the books.

Corunna High School
Lansing Subaru Donates BOOKS!

Williams Subaru & Sparrow Hospital - Jo B

Williams Subaru & Sparrow Hospital July 10, 2018 Michigan LLS staff along with Williams Subaru in Lansing delivered 80 blankets and 25 art kits to Sparrow Hospital in Lansing, MI. Jeff Williams, owner of Williams Subaru, was very happy to be part of the Subaru Loves program. He is very active in his community and loves to give back. With him was Wesley Pandoff, Sales Manager, who also believes in the “give back” spirit. Wesley said that he had a chance to work at other dealerships but chose Subaru because of the company. They care for everyone! Karen Rustum is the Pediatric Floor Manager and was thrilled to receive such wonderful blankets and such cute art kits. She loves to give them to the patients when they first arrive so that they feel a little better about being there. Cheri Salazar, Pediatric Oncology Nurse Practitioner, was just as appreciative and loved the “lunch box” style art kits. Also present was Alaina – 13 year old cancer patient. Alaina is battling leukemia currently but is doing well! She was kind enough to stop in and take a picture.

Leukemia & Lymphoma Society
Williams Subaru & Sparrow Hospital

Blanket Delivery - Alicia J

On July 25, 2017 Williams Subaru and the Leukemia & Lymphoma Society (Michigan Chapter) delivered blankets to Sparrow Hospital Cancer Center.

Blanket Delivery

Delivery of Blankets to Sparrow Hospital - Alicia J

On July 25, 2017 Williams Subaru and the Leukemia & Lymphoma Society delivered blankets to Sparrow Hospital.

Delivery of Blankets to Sparrow Hospital

Gardner Schoolyard Pollination Garden - Nichole T

Our school, Gardner Academy is an urban inner city school and we were so excited to share the experience of the National Wildlife Federation (NWF) to create wildlife habitats in local schools. Through the generosity of Williams Subaru our students were able to be a part of an exciting and educational learning experience they may not have had any other way. We were able to partner with other schools to have high school helpers and volunteers come till the ground, and build our garden box. Over several weeks our elementary and middle school students planted, watered and painted their hands on their special garden fence as they took ownership and learned invaluable lessons in environmental science and loving the earth. Our garden was certified by the NWF because we had food, water, cover and places to raise young. Specifically we created habitats for wrens, chickadees, frogs, hummingbirds, bees and other pollinators with native plant species especially chosen for our Michigan garden. Finally, packets of seeds and information was sent home to encourage students, as well as parents to provide opportunity and awareness for pollinator gardens in their own yards, all thanks to the thoughtfulness and financial support of Williams Subaru of Lansing.

Gardner Academy
Gardner Schoolyard Pollination Garden