The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Williams Subaru dedicated locally to the Love Promise?
Our Love Promise is to be involved with various local partnerships, charities and non-profits organizations. We're grateful for the opportunity to serve and be a part of our community.
Capital Area Humane Society, Potter Park Zoo
Quiet Water Symposium
Willow Elementary School
Operation Warm
LLS @ Sparrow Hospital
Love Promise Stories from Williams Subaru
Subaru and Williams Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Williams Subaru MI Supports Boys & Girls Club of Lansing - Eli T
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lansing, this can be a harsh reality. Helping others is the key to a strong community which is why Williams Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. On 2/6/25, Williams Subaru partnered with Boys & Girls Club of Lansing and donated 252 coats and 252 shoes/socks to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
Warmth and Hope: Williams Subaru Loves to Care - Mary G
Patients at University of Michigan Health-Sparrow Lansing received a comforting gift this week, thanks to a heartfelt delivery from Williams Subaru. As part of the nationwide Subaru Loves to Care initiative, dealership staff personally dropped off dozens of warm, cozy blankets to patients undergoing treatment, bringing a moment of warmth and encouragement during a difficult time. This gesture is part of Subaru of America's ongoing commitment to supporting those affected by cancer and other serious illnesses. Through a partnership with The Leukemia & Lymphoma Society (LLS), Subaru retailers like Williams Subaru participate in an annual blanket delivery program to hospitals and treatment centers across the country. “At Williams Subaru, we believe in doing more than selling cars—we believe in caring for our community,” said one Williams Subaru Staff Member. “Through Subaru Loves to Care, we’re honored to provide a small comfort to patients who are going through so much.” The delivery included not only soft fleece blankets but also handwritten messages of hope from Subaru customers and staff. These messages serve as a reminder that even during the toughest battles, the community stands with patients in solidarity and support.
Williams Subaru Loves to Help - Ronald S
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country and even here in Lansing, this can be a harsh reality. This February, Williams Subaru is visiting a local organization to provide children in urgent need with brand-new coats, shoes, and socks. These essential items not only help keep children protected, warm, and dry, they can have a significant impact on a child's mental and emotional well-being. Thank you Williams Subaru!
Williams Subaru Loves Pets - Julia W
We are overwhelmed by the kindness, generosity, and support from our local Subaru dealer, Williams Subaru. They are genuinely invested in animal welfare and are always looking for ways to support the homeless pets in our community. The love for pets radiates throughout their dealership. When shelter animals stop by for a visit, they are right at home with the wonderful staff who clearly understand the important role pets play in the human experience. Whether they are hosting an adoption event, providing our organization with a vehicle to transport animals to adoption locations, sponsoring our Walk for the Animals and annual gala, or collecting much needed donations for the shelter, we can always count on our local Subaru dealer to be there for the pets in our community. When you hear that "Subaru Loves Pets" you see that in action at Williams Subaru. We are incredibly grateful for all that they do for the Captial Area Humane Society.
Williams Subaru Loves to Care - Corey A
Williams Subaru continues to be a proud donation sponsor through Subaru Loves to Care. Williams donated boxes of blankets for children staying at the hospital, as well as, gifts. Thank you for another successful year!
Williams Subaru Loves Learning! - Nicole B
In celebration of Subaru Loves Learning month, Williams Subaru teamed up with Adopt a Classroom to present supply boxes to our great teachers! This makes a difference in helping students prepare for the future!
Quiet Adventures Symposium - Gary D
Our Main Stage and Show Sponsor, Williams Subaru has brought excitement to the Quiet Adventures Symposium since 2004. By promoting the event and exhibiting front and center, Williams helps pack the floor with all who love outdoor recreation.
Williams Subaru @ University of Michigan Health-Sparrow Lansing - Mary G
We are incredibly grateful to Jeff Williams and the entire Williams Subaru family for their generous blanket delivery at University of Michigan Health-Sparrow Lansing. The smiles and warmth brought by this kind gesture were truly inspiring. Special thanks to Kyrie, Dan, Dr. Thomas, Matthias, and Corey for their impeccable coordination and dedication to making this happen. Your efforts have made a significant impact on the lives of those in your care. Together, we are “driving” hope and comfort to our community!
Williams Subaru Loves Pets - Julia W
We are excited to get the new Chewbarus🧡. We sincerely appreciate all that Subaru does for the animals at the Capital Area Humane Society. Williams Subaru is the real deal, giving back and making a difference.
Mending a broken heart - Anne E
The Capital Area Humane Society held their Wags ‘n’ Wheels Adoption Event on Friday, October 13 from 1 to 3 p.m. The event was held at the Williams Subaru dealership in Lansing, Michigan. Nine puppies and four young adult dogs were brought to the event with the hopes of finding new loving homes. Adoption fees were discounted $100 for this special event. It was certainly a lucky Friday the 13th for many of these furry pets and their new families. These lovable pooches arrived at the shelter earlier in the week as part of a transport from one of our rescue partners in Tennessee. All received their physicals, vaccines and spay/neuter surgeries prior to the adoption event. On the day of the event, three adoption staff, along with two volunteers loaded up our transport van and headed over to Williams Subaru. We were so excited to see a crowd of anxious adopters waiting for the pups to arrive, and many families fell in love that afternoon. Each adoption was special, and it was certainly fun to spend time with each adopter. One particular puppy adoption was very heart-warming. A gentleman came in looking for a new pup. He knew exactly what he was looking for and found it in a puppy named Boris Karloff. He and his wife had recently lost their family pet, a devoted and loving dog named Duke who had been a part of their family for 15 years. His heart was now ready for a new blocky-headed pup, and he came looking for Boris after seeing him on the facebook post for the adoption event. He arrived at Williams Subaru and stood in line with the rest of the adopters hoping to meet this sweet, blue-eyed boy. After spending just a short time with Boris, he decided to make it official and completed the adoption paperwork. He gently picked Boris up and held him tight as they left the dealership together. Staff and volunteers were all smiles. It was a wonderful ‘lucky’ Friday, the 13th for Boris and his new dad. We reached out to the family to find out how things were going. Boris has a new name, Cooper, and is settling in quite nicely. Cooper has a four-legged, older sister, who wasn’t quite sure if she wanted a new puppy in her life. But we were happy to hear that they are now friends and play and snuggle together. Cooper is very lovable and his new family feels so lucky to have found him.
