With Subaru, customers around Dewitt and beyond have high expectations from the automaker because of its long-standing reputation for building safe and reliable vehicles. For generations, Subaru has found a sentimental place in families in Haslett, MI for traditionally handing down one model to the next owner.
That's one reason why the company embraces every possible feedback from customers. And being ranked number one in safety, drive performance and service quality by the American Customer Service Index (ACSI) is excitedly good news for Subaru drivers around Holt, MI.
The automaker was also top-rated among other automakers for product dependability, product quality, and overall, ACSI score in the same 2022 American Customer Satisfaction Index Survey Automobile Study.
Vital and Impressive Results
If you're unfamiliar, the ASCI is the sole national cross-industry measure of customer satisfaction in the United States. Using a strategic economic indicator based entirely on consumer evaluations for goods and services purchased, ASCI surveys provide vital information to strengthen the automotive industry. Founded in 1994, the ASCI factors in critical data from 10 economic sectors and 47 industries, including over 400 companies.
Upon the completion of the 100-point scale study, they concluded the following for Subaru:
- Number One Brand Safety (2 years consecutively)
- Number One Brand Drive Performance
- Number One Brand Service Quality
- Top-rated Dependability (2 years consecutively)
- Top-rated Product Quality (2 years consecutively)
- Top-rated Customer Satisfaction
Respected Growth and Commitment for Subaru
Subaru is committed to customer satisfaction and implements various improvements from consumer feedback nationwide, including East Lansing. The automaker recognizes the significance of the survey because it comes directly from its customers and through a trusted source.
Previously cited in academic papers, such as in the Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science, the ASCI is a leading source. Claes Fornell, ACSI founder and Chairman developed the model and methodology, and he's often referred to as the "Father of Customer Satisfaction." This impressive recognition, based entirely on the consumer's point of view, is notable growth for Subaru.
For more information about the 2022 American Customer Satisfaction Index Survey Automobile Study, visit the Williams Subaru showroom. While you're here, take a test drive around Lansing, MI, in a new Subaru from Williams Subaru.
