The wait is over; Subaru has decided to release an electric vehicle of their own, the Subaru Solterra. This compact-crossover-sized vehicle will get released in 2023 onto the Williams Subaru new inventory showroom floor in Lansing, MI. But, if you can't wait that long to get your hands on this brand new SUV, rest assured as drivers have the option to pre-order it in 2022. Trust us; you will want to pre-order this vehicle as soon as you can, too!
Subaru Trade-Up Advantage Gives You the Chance to Upgrade
If you're driving a Subaru and are looking to upgrade from your current lease into a new lease of a brand new Subaru, or go from one purchased Subaru to another, the Subaru Trade-Up Advantage Program here in Lansing at Williams Subaru is here to make it possible.
Plan Your First Summer Adventure with One of Four Subaru Models – the Ascent, Outback, Forester, or Crosstrek from Williams Subaru in Lansing, MI.
Summer is almost upon us. Before you plan your Summer excursion, visit Williams Subaru for great deals on new Subaru models. Hit up the East Lansing Art Festival in an unforgettable Subaru SUV. When you drive a Subaru, you are driving greatness. There is a world of possibilities available. Choose between one of four incredible models and see for yourself how remarkable of an adventure you can create.
Williams Subaru: A Local Dealership That Loves the Earth
Through the Subaru Love Promise, each Subaru dealership, including ours, is held to high standards when it comes to giving back to our communities. The Subaru Love Promise is intended for each dealership within the company to use its resources to give back to our educators, pets, communities, medical professionals, and of course, the Earth we live on. Subaru loves the Earth, and we invite shoppers to help celebrate Earth Day with us on April 22, 2021, here at Williams Subaru. You will find our dealership here in Lansing, MI, and less than 15 minutes outside of Dewitt, MI.
It's National Salesperson Day on The First Friday of March, and We Thank Our Team!

Our team members put in the hard work every day to help you find your dream car, drive safer, and remain happy every time you get behind the wheel. At Williams Subaru in Lansing, MI, it's about much more than selling a car; it's about our communities, our customer's happiness, and showcasing our brilliant team in all they do. On the first Friday of March we are pleased to celebrate National Salesperson day and give a shoutout to our incredible dealership staff.
Introducing the 2021 Subaru Legacy
If you are shopping for a new car near East Lansing, MI, you may realize that the market has many strong options for you to consider. Despite SUVs and trucks getting a lot of the publicity, there is still a healthy appetite for sedans among many Dewitt, MI drivers. How do you decide which option is right for you? People who are looking for a sedan that offers performance, comfort, and plenty of capability might be interested in a new Subaru Legacy. Williams Subaru, located at 525 North Howard St in Lansing, MI, is here to tell you all about…
Take to the Streets of Lansing, MI in a New Subaru Impreza
Whether you’re in the market for a classic sedan or a versatile hatchback, the popular Subaru Impreza is sure to impress. The Impreza line-up offers an array of options that’s difficult to match, and you’re sure to find exactly what you’ve been looking for at Williams Subaru, serving the Dewitt area. The 2021 Impreza models have already arrived at our showroom, and we have two 2020 models remaining in our new inventory, as well.
Introducing the All-New 2021 Subaru Forester
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When it comes to performance, interior comfort, and safety, the 2021 Subaru Forester stands in a class of its own. At Williams Subaru, we are thrilled to introduce the all-new 2021 Subaru Forester to our new inventory. From its high-strength frame to its driver-centric interior cabin, the Forester delivers consistency, versatility, and performance from Lansing, MI, to Dewitt. Our team at Williams Subaru is here to help you familiarize yourself with the new Forester's potential, so stop by our dealership on North Howard Street in Lansing today for an exclusive test drive!
Introducing the 2021 Subaru Outback
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The Subaru Outback is a family-friendly staple in Lansing, MI, and for many good reasons. From its versatile body structure to its interior cabin's impressive spaciousness, the Outback delivers a well-rounded driving experience on every level. The all-new 2021 Subaru Outback keeps this standard alive while bringing in a newly available turbocharged engine option, improved interior luxury, and fantastic off-road potential for its class. At Williams Subaru, we are proud to introduce the all-new 2021 Outback to our stellar new model inventory.
Shop Black Friday Deals at Williams Subaru in Lansing, MI
If you're looking for a great deal on a new Subaru vehicle in Lansing, we invite you to take advantage of our Black Friday deals at Williams Subaru. It's our mission to help everyone buy or lease the right Subaru vehicle to fit their lifestyle, budget and needs alike. That's why we encourage anyone around East Lansing to check out our great Black Friday offers and save on buying or leasing the new Subaru model of their dreams. With a variety of deals offered on some of our most popular new Subaru models, we're sure that…




