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The Subaru Outback is a family-friendly staple in Lansing, MI, and for many good reasons. From its versatile body structure to its interior cabin's impressive spaciousness, the Outback delivers a well-rounded driving experience on every level. The all-new 2021 Subaru Outback keeps this standard alive while bringing in a newly available turbocharged engine option, improved interior luxury, and fantastic off-road potential for its class. At Williams Subaru, we are proud to introduce the all-new 2021 Outback to our stellar new model inventory.

Subaru loves people, pets, and nature. Certified Subaru dealers like Williams Subaru show love by supporting organizations like Capital Area Humane Society, ASPCA, Make-A-Wish, Meals on Wheels, and National Park Foundation. We strive to raise money so that these organizations can make a positive, long-lasting impact. The Subaru Share the Love Event goes on until January 4, 2021 - that means it's not too late for you to donate. If you want to know more about the Share the Love Event, contact the team at Williams Subaru in Lansing, MI.

Some like staying inside during the winter season. Enjoying a hot cup of cocoa and wrapping up in a blanket. Others like to dress warmly and go skiing, ice skating, sledding, or snow tubing. For winter travel, you need a vehicle that can get you around safely. The Michigan winter season tends to be extremely snowy and cold. Like how you'd put on a winter coat and snow boots, it's important to prepare your vehicle for the freezing temperatures. You can plan your winter auto maintenance at Williams Subaru near East Lansing.

If you're looking for a great deal on a new Subaru vehicle in Lansing, we invite you to take advantage of our Black Friday deals at Williams Subaru. It's our mission to help everyone buy or lease the right Subaru vehicle to fit their lifestyle, budget and needs alike. That's why we encourage anyone around East Lansing to check out our great Black Friday offers and save on buying or leasing the new Subaru model of their dreams. With a variety of deals offered on some of our most popular new Subaru models, we're sure that…

The new 2021 Subaru Ascent receives many updates and additions this year to make it more accommodating to your family's needs than ever before. The new Ascent is not only large enough to fit your entire family and everything they bring with them on travels around Lansing, MI, it also comes with the features to keep everyone happy and safe on the go. At Williams Subaru, we offer a great selection of new Ascent models, and with great financing and lease options available, we're happy to help you get the best deal possible on the model that's…

There are many updates to the new 2021 Subaru Crosstrek lineup, but none more so than the new 2.5-liter Boxer engine. The Subaru Crosstrek has always been known for its performance and capability, but with 182-horsepower under the hood in Limited and Sport trim levels, you can enjoy greater athleticism and engagement than ever before all over East Lansing and beyond. At Williams Subaru, we offer a great selection of new 2021 Subaru Crosstrek models, and with so many great options offered throughout the lineup, we're sure that we can help you choose the model that fits your…

The 2020 Subaru Forester offers several updates to the redesigned 2019 Forester. Drivers in Lansing, MI, will find that the 2020 Forester comes with new safety features and trim level refreshes for more comfort and assurance. As a Subaru dealer serving East Lansing, we help customers decide which model year will be right for them.

Learn more about the new 2020 Forester and why it might be right for your daily driving needs around Dewitt.

The new 2020 Outback has been completely redesigned with a new look, features, and capabilities. You can expect the legendary versatility from the Outback while enjoying a new touchscreen, innovative safety technology, and an all-new design inside and out. At Williams Subaru in Lansing, MI, we are proud to carry an impressive selection of new 2020 Outback models to consider.

Explore the new changes to the Outback and how it can change your daily driving around East Lansing for the better.

Summer is finally upon us here at Williams Subaru! If the high temperatures, muggy humidity, and strange times have left you at a loss of what to do this summer season, consider cooling off at one of the many rivers in the East Lansing area. Armed with tubes, some cool beverages, and the right vehicle, you and your family can get out and make the most of your free time responsibly without worrying too much about social distancing in crowded bustling areas. Check out a few of our favorite tubing destinations nestled throughout Michigan to change up your mundane day-to-day…

We're in the thick of summer here at Williams Subaru, and while we encourage drivers throughout the state to make the most of their free time, it's also important to ensure your vehicle is properly armed to handle the heat. Moreover, the significance of a working air conditioning system can't be understated. Take a few moments to learn more about the inner-workings of your Subaru model's air conditioning system before connecting with a service professional to schedule a service appointment.