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Our team members put in the hard work every day to help you find your dream car, drive safer, and remain happy every time you get behind the wheel. At Williams Subaru in Lansing, MI, it's about much more than selling a car; it's about our communities, our customer's happiness, and showcasing our brilliant team in all they do. On the first Friday of March we are pleased to celebrate National Salesperson day and give a shoutout to our incredible dealership staff.

If you are shopping for a new car near East Lansing, MI, you may realize that the market has many strong options for you to consider. Despite SUVs and trucks getting a lot of the publicity, there is still a healthy appetite for sedans among many Dewitt, MI drivers. How do you decide which option is right for you? People who are looking for a sedan that offers performance, comfort, and plenty of capability might be interested in a new Subaru Legacy. Williams Subaru, located at 525 North Howard St in Lansing, MI, is here to tell you all about…

Whether you’re in the market for a classic sedan or a versatile hatchback, the popular Subaru Impreza is sure to impress. The Impreza line-up offers an array of options that’s difficult to match, and you’re sure to find exactly what you’ve been looking for at Williams Subaru, serving the Dewitt area. The 2021 Impreza models have already arrived at our showroom, and we have two 2020 models remaining in our new inventory, as well.

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When it comes to performance, interior comfort, and safety, the 2021 Subaru Forester stands in a class of its own. At Williams Subaru, we are thrilled to introduce the all-new 2021 Subaru Forester to our new inventory. From its high-strength frame to its driver-centric interior cabin, the Forester delivers consistency, versatility, and performance from Lansing, MI, to Dewitt. Our team at Williams Subaru is here to help you familiarize yourself with the new Forester's potential, so stop by our dealership on North Howard Street in Lansing today for an exclusive test drive!

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The Subaru Outback is a family-friendly staple in Lansing, MI, and for many good reasons. From its versatile body structure to its interior cabin's impressive spaciousness, the Outback delivers a well-rounded driving experience on every level. The all-new 2021 Subaru Outback keeps this standard alive while bringing in a newly available turbocharged engine option, improved interior luxury, and fantastic off-road potential for its class. At Williams Subaru, we are proud to introduce the all-new 2021 Outback to our stellar new model inventory.

Subaru loves people, pets, and nature. Certified Subaru dealers like Williams Subaru show love by supporting organizations like Capital Area Humane Society, ASPCA, Make-A-Wish, Meals on Wheels, and National Park Foundation. We strive to raise money so that these organizations can make a positive, long-lasting impact. The Subaru Share the Love Event goes on until January 4, 2021 - that means it's not too late for you to donate. If you want to know more about the Share the Love Event, contact the team at Williams Subaru in Lansing, MI.

Some like staying inside during the winter season. Enjoying a hot cup of cocoa and wrapping up in a blanket. Others like to dress warmly and go skiing, ice skating, sledding, or snow tubing. For winter travel, you need a vehicle that can get you around safely. The Michigan winter season tends to be extremely snowy and cold. Like how you'd put on a winter coat and snow boots, it's important to prepare your vehicle for the freezing temperatures. You can plan your winter auto maintenance at Williams Subaru near East Lansing.

If you're looking for a great deal on a new Subaru vehicle in Lansing, we invite you to take advantage of our Black Friday deals at Williams Subaru. It's our mission to help everyone buy or lease the right Subaru vehicle to fit their lifestyle, budget and needs alike. That's why we encourage anyone around East Lansing to check out our great Black Friday offers and save on buying or leasing the new Subaru model of their dreams. With a variety of deals offered on some of our most popular new Subaru models, we're sure that…

The new 2021 Subaru Ascent receives many updates and additions this year to make it more accommodating to your family's needs than ever before. The new Ascent is not only large enough to fit your entire family and everything they bring with them on travels around Lansing, MI, it also comes with the features to keep everyone happy and safe on the go. At Williams Subaru, we offer a great selection of new Ascent models, and with great financing and lease options available, we're happy to help you get the best deal possible on the model that's…

There are many updates to the new 2021 Subaru Crosstrek lineup, but none more so than the new 2.5-liter Boxer engine. The Subaru Crosstrek has always been known for its performance and capability, but with 182-horsepower under the hood in Limited and Sport trim levels, you can enjoy greater athleticism and engagement than ever before all over East Lansing and beyond. At Williams Subaru, we offer a great selection of new 2021 Subaru Crosstrek models, and with so many great options offered throughout the lineup, we're sure that we can help you choose the model that fits your…